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Back in the Game

It’s time to get back in the game.

As Wales continues to emerge from lockdown, the nation is being urged to get ‘back in the game’ by maximising every opportunity to get active.

Thanks to the improving public health situation, adults and children in Wales are now able to return to the majority of sports and fitness activities they loved before the pandemic struck.

Whether that means being part of a team once more, achieving that feeling you get from a proper workout,  catching up with friends, unleashing your competitive side, or the simple pleasure of sinking a putt, it’s time for Wales to have fun again.


What's this all about?

Are you helping people to rediscover their mojo? Are you keen to show your members or clients how being active is safe? Do you want to remind people how good it feels to be doing the things we loved pre-lockdown?

Then join this national campaign! Let's get people #BackintheGame

Sport Wales has launched a brand new campaign to help people across Wales to reconnect with sport and exercise.

The focus of the campaign is just as much about the feeling being active gives people as it is about the activity or sport they’re doing - playing on the double meaning of the phrase "reconnecting with the game of life" as well as their sport or exercise of choice.


Download the toolkit to take part

Toolkit contains: 

  • Social media graphics
  • Key messages
  • Campaign film
  • Suggested social media posts
Woman sitting in chair on a basketball court holding a ball, with the words Back in the Game


To help spread the word, here’s three ways you can support on social…

  1. How: Posts about the opening of facilities and how people can return to sport.​
  2. Why: Posts encouraging people in your community to get back in the game and reconnect with the sport they love.​
  3. Who: Share positive and uplifting stories of your experiences getting back in the game.​

Always use #BackinTheGame on posts​

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