The latest Social Return on Investment Study of Sport in Wales has put an updated monetary value on the benefits that sport brings to Wales as a whole. It has found that for every £1 invested in sport here, there is a £4.44 return.
Shining a bright light on the power of sport and how it plays a crucial role in creating not just a healthy nation, but a happy, confident and connected one, the study highlights that sport contributes a staggering £5.89bn in social value to Wales. This comes through a range of areas including health, subjective wellbeing, social capital and volunteering.
The full report can be seen below.
In February 2023, Sport Wales commissioned Sheffield Hallam University (SHU), in partnership with Loughborough University, to carry out a Social Return on Investment (SROI) study of sport in Wales. The research builds on a previous SROI study for sport in Wales (2016/17). It is centred in the policy context in Wales, taking into account the Vision for Sport in Wales and the Future Generations Act.
Sport Wales is the national organisation responsible for developing and promoting sport and physical activity in Wales at both community and elite levels. It is financed by annual funding from the Welsh Government and from income generated from its own activities. It is the main adviser on sporting matters to the Welsh Government and is responsible for distributing Welsh Government and National Lottery funding to sport in Wales.
The SROI study aims to measure and value the social impacts of sport in Wales. Its purpose is to enable Sport Wales to evidence the contribution of sport to stakeholders and support cross-government conversations about investment in the sector. As such, the study only includes social outcomes that can be robustly evidenced, to ensure a high level of rigour.