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When we talk about equality, we’re talking about being accessible to all people – regardless of age, disability, gender reassignment, marriage and civil partnership, race, religion and belief (including lack of belief), sex and sexual orientation – and treating them fairly.

Clubs have a responsibility to be accessible to all people, this essentially means considering the needs of all individuals in delivering their services. 

Instead, try focusing on the outcome you want – that might be everyone being able to play, compete, officiate or be involved with the structures of your club. To do that, you might need to do some things differently for certain people in order for that to happen. In this case, in picture two, a simple move of the boxes means everyone can enjoy the game.

Equality Standard for Sport

The Equality Standard is owned by the 5 sports councils across the UK.

It's a framework for assisting sports organisations and clubs to widen access and reduce inequalities in sport and physical activity from under represented individuals, groups and communities.

The benefits of championing equality:

The biggest benefit is of course that you are offering sporting opportunities to suit everybody, which should mean an increase in the number of members.

By being more diverse in your membership, your club is open to a wider audience of potential volunteers, participants, coaches and sponsors too.

A diverse membership should mean a diverse mix of decision makers on your committee too. This will help your club to shape its services to meet the needs of its members and to broaden the reach to new members. Plus, championing equality is good practice and is viewed positively by funders.

Activity Alliance have developed a downloadable Inclusive Communications Guide to help sport providers like yourselves to reach a wider audience using different communication tools, methods and even tone of voice.