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Working with influencers and community champions (plus 1:1 support from industry experts)

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  4. Working with influencers and community champions (plus 1:1 support from industry experts)

According to Social Sheperd’s 2023 report, 93% of marketers have used Influencer Marketing, which means only 7% have yet to try this strategy as a way to market their benefits to potential new customers. There are several positive reasons to using influencer marketing such as raising brand awareness and reaching or engaging with new or targeted audiences.

This hybrid CLIP session is all about hearing the real-life experiences of influencers and community champions with different sized audiences, and understanding how they can add value to your campaigns and long-term strategies when done efficiently. Following the lively panel discussion, a team of experts will be on hand to support and advise with some of your live challenges and opportunities on a one-to-one basis.

Keep in mind that you don’t need a big budget to work with an influencer; it’s all about creating a campaign that resonates with your target audiences and choosing the right person to collaborate with.

We’re thrilled to have Mica Moore, Hannah The Runner and Our Welsh Life’s Rachel Argyle with us.

A panel discussion and Q&A will take place 1pm-2:15pm, and then there will be a 1:1 surgery opportunity for you to bring challenges or questions with you to put to our team of experts. This isn’t mandatory but we recommend you use this time to seek advice on any live concerns or opportunities you may have with experts and peers in the room. Please note this 1:1 surgery will only be available to those in person, with the hybrid element ending at the conclusion of the panel Q&A.

About the panel session discussion

You will learn about:

  • Why influencer marketing is useful
  • Why it’s important to get it right
  • The different type of influencers, e.g. micro-influencers, influencers with a large following, athletes, community champions
  • Best practice on how to work with them and nailing the pitch
  • Good examples of when it’s gone well
  • Risks and how to mitigate against them

About the 1:1 surgery (2:15pm – 3pm)

On hand to answer your specific, individual questions will be:

  • Rachel Argyle – Social media
  • Mark Oakman – Digital marketing/website development and management
  • Bethan Lewis – Strategic communication planning and PR

About the panel members

Rachel Argyle - Reach PLC and OurWelshLife

Rachel Argyle is a former journalist who now works as the Social Media Insights and Development Editor for Reach plc. She is no stranger to the world of sport, as her previous role was Social Media Lead for Sport Wales. She is currently on maternity leave and has two children - Alys and Jac - as well as two boisterous fur babies - Bonnie and Clyde! In her spare time, she set up the Instagram account @OurWelshLife to document family friendly places to go and things to do across Wales - specifically Cardiff (where she now lives) and Anglesey (where she is from). Her next aim is to develop the website

Hannah the Runner

Hannah Phillips, better known as Hannah the Runner, is a mother, social runner, writer, public speaker, cold water dipper and mental health activist. Hannah has three daughters, B, Kiki and Zia and a very patient husband called Scott. She’s written two Amazon bestselling running books, No Run Intended and Run Intended and is currently writing a book on sobriety. Hannah prides herself on carving out a safe, inclusive, brilliant space for women to be motivated, inspired and empowered via a movement called Wonderful Women.

Mica Moore - Elite Athlete

Mica Moore is a British women's sprinter and bobsleigher. She competed for Wales in the 4 × 100 metres relay at the 2014 Commonwealth Games in Glasgow, Scotland, and competed in the 2-women bobsleigh event at the 2018 Winter Olympics in Pyeongchang, South Korea. Since 2018, Mica completed a masters in sports broadcasting and took on a new challenge, moving to the front seat of a bobsleigh becoming a pilot. Her next goal is to compete at the 2026 Milan Olympic Games!

Mustafa Mohamed - F4SC

Mustafa is vastly experienced in community grassroots organisations and has been working within our localities for the last 10 years. He set-up Tiger Bay Football Club, inspiring over 400 young people to actively participate in football and using this to increase the attainment levels within the community. Through this work he has taken young people to 3 different countries In Europe and has an extensive network of politicians, figure heads and entrepreneurs making him invaluable to F4SC.

F4SC is a grassroot sports developing and coaching organisation utilising the transformative power of sports to educate and empower young people in the most diverse communities in Wales. 

Katie Owen - DJ and Presenter

Born in the valleys of South Wales, Katie Owen is a London-based DJ and Presenter. who recently DJed at the World Cup 2022,  hyping up crowds for the British Council and the Welsh Arts International. Nearly fluent in Welsh, she was also asked to act as an ambassador for Wales showcasing Welsh language, history and culture and appeared on international TV for networks such as BBC News World. She was also Capital South Wales’ football correspondent, giving fans the latest updates and feel for the atmosphere during the tournament. Throughout her visit, she also filmed social content for TalkSport and JD Sports. 

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