Google Analytics 4 (GA4) is here! If you monitor your website performance using Google’s Universal Analytics, things are about to change. However, if this is the first you’ve heard of it then now is a good time to start.
Google Analytics 4 is a free online tool you can access to better understand your audience. It can be a powerful tool for measuring the impact of your marketing efforts and driving business growth.
The service can break down your website activity and audience interactions, learning what content performs well so you know what is working and what can be improved. These insights can then inform your marketing and communication strategies to use the right strategies and techniques, using data that you can set up in just a few clicks.
Google’s Universal Analytics will cease to exist on July 1st so let’s get ready for the switch to GA4 in this CLIP learning session with WebAdept.
About the session
Designed to help you master the new GA4 platform, this ‘Introduction to Google Analytics 4’ session will give you the insights you need to make data-driven decisions and optimise your website for success.
This session will include:
- Setting Up a GA4 Account
- Understanding the GA4 Interface
- Event Tracking
- Creating Reports and Dashboards
- Data Analysis and Insights
About the deliverer
Based in St David’s and Cardiff, website design and development specialists, WebAdept, have been helping businesses with their digital success since 1997.
Your deliverer Alix is a digital marketing specialist with over 10 years of experience. She helps businesses get what they need from platforms, such as GA4, but is even more passionate about training people to help them bring these digital marketing skills in-house.
