Calling all marketing and digital communications professionals! Are you eager to take your organisation's message to the right people, at the right place, and at the right time? Want to know how to market specifically for people from Anglesey and how you can tailor this to target those from Caerphilly? We have an exciting online event lined up just for you!
Don't miss this opportunity to enhance your geo-marketing ability and connect with like-minded professionals across Welsh sport. Secure your spot now and mark your calendars for 5th December, 10am-12pm.
About this session
In this session:
Case Studies: Dive into real-world examples of successful geo-marketing campaigns and learn how they were executed to achieve impressive results. For instance, imagine a local basketball club using Facebook's "Local Awareness Ads" to target potential members within a specific radius of their physical club, enticing them with a special discount to drive foot traffic.
Geo-Targeted Social Media: Explore how social media platforms offer tools like "Geotagging" and "Location-Based Hashtags," allowing businesses to engage with local communities. For example, a Team GB training squad could use Instagram's geotag feature to showcase images of them on their training destinations, connecting with fans interested in those locations.
Location-Based Mobile Advertising: Learn about the effectiveness of location-based mobile ads, like "Geo-Fencing" and "Beacon Technology." A sport development organisation might use geofencing to send personalised offers to people when they enter a specific area in their region, encouraging them to find out more.
Offline Events and Sponsorships: Uncover how offline events and sponsorships can be targeted to specific communities. A sports brand might sponsor a local marathon to connect with health-conscious consumers in a particular city.
Geographical SEO: Get insights into optimising your website for local search, making it easier for potential participants to find your sport opportunities online. A rugby team might incorporate location-specific keywords to rank higher in search results when people search for rugby opportunities in their area.
QR Codes: Explore how QR codes can be strategically placed in physical locations to provide location-specific content or offers. A library might host QR codes on their board to offer visitors more detailed information on their smartphones.
About the deliverer
Total Guide To Ltd. are experts in geo-marketing and location-focused communication tools and methods, and will be sharing their invaluable insights, tips, and tricks during this two-hour session. Get ready to discover the power of precision targeting and effective communication strategies that can help your brand resonate with your desired audience.
Liz Hutchings will be sharing her insights on how she’s applied these trends to launch from scratch and then go on to grow seven Total Guide To locations using these principals. She’ll also be bringing in other experts in the team to deliver focused insights and sessions.
Whether you're a seasoned marketing professional or just starting in the digital communications landscape, this event promises to deliver actionable insights and strategies that can take your organisation's marketing efforts to new heights.
We look forward to seeing you at the event and taking the first step towards reaching your target audience effectively.