Crisis Communications - A Beginner's Guide

It’s that work moment that we dread the most - a crisis hits and you’re in the thick of it. And, let’s face it, that moment will come.

But some good preparation, and communications, can help you come out the other side in the best shape possible.

The session will focus on communicating during a crisis, and cover:

1. Understanding the types and stages of a crisis

2. The importance of preparation (and how to)

3. Communicating under fire

4. Emerging, learning and rebuilding

The session will include examples of good and poor practice; practical tips; and next steps recommendations.

About the Deliverer

John Wilkinson has 30+ years’ experience in PR, marketing, media and political communications including local and central government comms and 25 years in consultancy.

In addition to holding a professional Advanced Diploma in Communications Studies (with a distinction in PR), he is a Chartered Public Relations Practitioners and also a Fellow and UK Council Member of the Chartered Institute of Public Relations.

The focus of his Scruffy Dog PR consultancy is providing senior strategic counsel and training to help organisations and their leaders communicate better, and so enhance and protect their reputation.