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Performance Lifestyle

Our dedicated team of Performance Lifestyle advisors work with athletes to support their personal and professional development alongside their competitive sporting careers. 

They support the nation’s high-performance athletes in developing the relevant skills to proactively manage and balance performance commitments with other activities and demands such as studies, work or family life. 

Working collaboratively with Performance Directors, coaches, parents and fellow practitioners within the Sports Science and Medicine department, our approach is to minimise potential concerns, conflicts and distractions - all of which can be detrimental to both personal lives and performance. 

Areas of work

• Proactively engaging athletes in future life planning and career development, with the emphasis on early interventionand continued personal and professional development 

• Encouraging and facilitating dual career aspirations with effective management of the balance between sporting and non-sporting commitments, to protect performance potential 

• Promoting the importance and impact of athletes creating and developing broader identities and interests beyond their sport in maintaining personal wellbeing 

• Providing support and education around finding and managing the optimal personal balance for conflicting demands– from education, employment, family, financial and so on to protect performance potential 

• Supporting athletes with their personal development and developing lifelong transferable skills

• Supporting athletes from a lifestyle perspective as they transition onto, through and from their high-performance programme including relocation, education, progression through the pathway and exit support for athletes leaving their programmes

• Providing a safe, impartial and where appropriate confidential space to support athletes – signposting and referring onward as appropriate to safeguard the welfare and wellbeing of the athlete 

• Working in partnership with athlete and high-performance stakeholders to support and encourage a culture that delivers performance and responsibly cares for its people

Our track record

Our Performance Lifestyle Advisors are all postgraduate and ILM Level 7 qualified practitioners. All Sport Wales Institute practitioners hold up to date UKAD advisor certificates.  

They are highly regarded in the industry and have been selected for roles with Team GB at major events including Summer and Winter Olympic Games, World and European Championships.  

Working holistically

The Performance Lifestyle team works together with all disciplines within the Sports Science and Medicine department, ensuring a holistic approach around each athlete. 

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