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Partner Spotlight: StreetGames

There should be plenty of Welsh voices offering support to Team Cymru in Birmingham at the Commonwealth Games this summer – thanks to Street Games.

As part of their #Inspiration2022 campaign, StreetGames have arranged for almost 500 young people from Wales to be at the Games on funded day trips with tickets to take in all the action.

It means Welsh youngsters will get the chance to give vocal backing to the likes of runner Melissa Courtney, boxer Rosie Eccles and hockey star Luke Hawker as well as others.

Outside the stadia, there will be another large group of Welsh youngsters camping outdoors who will be experiencing what every Games is about – making friendships, learning skills and developing their own leadership abilities.

It is all part of a busy summer for StreetGames, a charity partner of Sport Wales committed to making access to sport and physical activity more equal and affordable.

The #Inspiration2022 campaign will also be providing similar opportunities for young people at other events this year such as the Rugby League World Cup, Wimbledon and the UEFA Women’s Euro finals.

StreetGames recently held their Winter of Wellbeing Celebration Event at the Principality Stadium where they outlined some of their work in bringing sport and physical activity to young people in low income and underserved communities.

The idea is to ensure that the big splash made by events like the Commonwealth Games, make waves that reach the doorsteps of everyone.

Claire Lane, national director for StreetGames, says: “This summer and into the autumn we are harnessing the power of major events and linking them to young people and communities that historically would have had nothing to do with these events and wouldn’t have been connected with them in any form.

“Over the past couple of years, due to the pandemic, there has been such a lack of opportunity for many people when it comes to accessing sport.

“That’s far more of an issue for young people living in poverty. Sport becomes far removed from their lives.

“It’s about making sure the ripple effect of these events is felt as far afield as the communities we work with.”

The ethos of StreetGames is about keeping it simple, easy, affordable and hassle-free through their network of doorstep sports clubs.

They may not be on every Welsh street corner – resources don’t allow for that – but where they exist, there are as likely to be an organiser with a bag of kit in a car park or village hall as in a purpose-built sports centre.

A group of Street Games' Young Advisors having a good time
#Inspiration2022 is designed to ensure the 'ripple effect' of sporting events is felt by everybody, including those in underserved communities who experience multiple barriers to accessing sport and physical activity.
It’s about making sure the ripple effect of these events is felt as far afield as the communities we work with.
Claire Lane, Street Games

“They are not about paid membership – they are about young people accessing them, rocking up with their mates, and having a bit of fun,” says Claire.

The question of how far those ripples from big sports events reach is made much sharper when the Commonwealth Games is on Wales’ own doorstep as it will be in Birmingham.

It is not a distant, remote gathering on the other side of the world. It is two hours up the M5 from Cardiff, so the opportunities for a much broader impact should be obvious.

With that in mind, StreetGames have partnered with a number of governing bodies across various sports in a bid to maximise the impact of the Games on young people.

In all, the charity is attempting to inspire and open access to sporting opportunities through events in Birmingham and elsewhere this summer in the following ways:

  • Distributing kit, equipment and training to over 80 Doorstep Sports Clubs across Wales – multi-sport kit bags which will help bring the Games to life locally and multi-sport activator training to help make the provision sustainable.
  • Over 400 young people from Wales attending Birmingham 2022 on fully funded day trips – tickets include boxing, netball, cricket 3V3 basketball, hockey and athletics.
  • Over 1,000 young people from across the UK attending the Street Games Summer Camp – at least 150 will be from Wales.
  • Partnerships with Team Cymru, Welsh Boxing, Hockey Wales, Wales Netball and Cricket Wales to showcase different ways to get involved in the sports, player profiles and visits, competitions and giveaways
  • Young Advisor Opportunities – the recruitment of a team of young advisors aged between 16 and 20 to help deliver the Birmingham summer camp.

“The offers might be a little less formal than usual, but it’s still about bringing sport to young people, getting them excited about participation, and giving them opportunities,” adds Claire.

“Essentially, the campaign in Wales is aimed at connecting young people who live in areas of poverty across Wales, to major events. This is both as spectators and participants, but also training up more coaches and leaders.”

Figures have shown that one in three Welsh children are living in poverty and the average low income household spend on sport is just £3.75 a week, compared to an average household’s spend of £12.67.

It’s those kind of figures that the “ripple effect” from the Commonwealth Games is hoped can help turn the tide on sports participation.

** Fundraising for the summer camp in Birmingham is still ongoing and those wishing to help can visit: Inspiration 2022 - JustGiving

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