"How do parents have conversations with their children which aren't just about 'did you win? did you get a personal best?', but actually helping kids develop those mind skills in that process."
Shorter, who has 20 years' experience in the field, is keen to stress that while the sessions are about the role parents play, they are not parenting classes.
"We know from athletes that parents are ridiculously important to them right up to the point when they retire as senior participants. So, how do parents juggle that journey?
"This isn't about parenting, it's about helping see our kids flourish at sport. Parents don't want to come to sessions about how to parent.
"Every human being knows that their parents are the most influential people on their development when they are younger.
"It's the same for young sportsmen and women, we just want to see these kids have the best opportunity to embrace and develop their potential.
"What the four organisations who are coming together along with Sport Wales and others are saying is 'how do we help parents in this incredible role?' There isn't a manual, it isn't easy.
"It's about helping parents design solutions for their own context. It's not going to be, 'here's Richard's five-step plan to seeing your kid's potential released'.
"We recognise that each sport is dynamically different, each age group is different, each gender is different, every family is different. It's not about a one- size-fits-all solution.
"I know with each of my own kids that if I tried the same approach on each of them, it would fail, massively. I adapt my parenting conversation style to fit the context of that relationship.
"Hopefully, we will have a lot of fun together in the sessions. If people say they haven't had fun I will be very disappointed."
The former youth worker will concentrate on the greatest pressures faced by young sportspeople and their families.
"When I ask children from under 13 to under 18 'what's your biggest pressure?' it's almost always juggling it all . . . what comes top of the list? I don't have a magic wand for that.
"But what that means is that when we're juggling it all, we're all under slightly more pressure, which means our conversations with coaches and athletes can be a bit more strained.