Sporting memories can last a lifetime, but soon they could actually be helping extend and improve lives across Wales.
The Sporting Memories Network is just one of 17 projects that have been given funding in a bid to get people physically active and also assist with their mental health.
The £5.4m Healthy and Active Fund is a collaborative approach between sports groups, charities, and other organisations of which the sporting memories idea is just one of the more radical.
The idea, though, is simple. Get older people together to talk about sport. It could be a game they once played themselves, or a great match or memorable sports star from the past.
In the activity of reminiscing in a sociable setting, it is hoped there will be benefits in combating dementia, isolation and loneliness. After all, it's sometimes easier for any of us to remember the line-up from a much-loved classic Cup final, than it is to recall where we've put our car keys.
Once you've jogged a memory, you may even get someone to jog in a physical sense - or at least lead them towards walking football, walking netball, or darts.
Like the other 16 projects, sports groups are directly involved. In this case, the Cardiff City Community Foundation, Ospreys in the Community, Glamorgan Cricket Club and Cricket Wales.
The idea of the fund is to change behaviour, rather than just stump up the cash for an idea that runs its course and then comes to a halt when it runs out of money.