Ever heard a rugby club bar fall silent after someone suggested their best-ever all-time Wales XV?
Or a hush descend in your office following a colleague's claim that last week's Cardiff City performance was the most exciting she had ever seen?
Nope - me, neither.
Most people who are interested in sport like to talk about it. Not only that, but the memories of teams cheered, games watched or played in, medals won and lost, stadia visited and so much more, tend to last a lifetime.
The Sporting Memories Foundation - a charity who use sport to combat loneliness, depression and dementia - are involved in trying to unlock those powerful recollections and use them in a sociable setting to benefit older people.
Now, the foundation is expanding its work into Wales with the creation of 33 weekly clubs aimed at helping people take care of their mental health and stimulating them to remain physically active.
This Saturday and Sunday (September 21 and 22) sees the launch of the first Welsh Memories Weekend - what will become an annual event to celebrate sport, physical activity and lifelong learning and act as a stimulus for the weekly clubs.
The clubs were originally aimed at older men, who have traditionally found it harder than women to retain friendships and social connections.