Main Content CTA Title

What we've learned - Community Kit Room

  1. Home
  2. Extra Time March 2024
  3. What we've learned - Community Kit Room

Sports kit and equipment recycling schemes are becoming really popular across the UK as organisations look for ways to help their communities stay active during the cost-of-living crisis while also doing their bit to reduce waste.

One such scheme is the ‘Community Kit Room’ which was launched in Blaenau Gwent last February. From football boots to shorts, swimming costumes and gymnastic leotards, the Community Kit Room has redistributed 307 items of footwear or clothing to 127 people of all ages during the last year. The scheme’s positive impact even saw it win Street Games ‘Mental Health and Well-being’ award.

To help partners who might be considering setting up something similar, we caught up with Cameron Herring, Community Sports Officer for the Aneurin Leisure Trust, to find out how he went about creating the Community Kit Room and what he’s learned so far…

Meeting local need

The original idea came from me and my colleague Adam, who works as the Community Engagement Officer for the Trust. We initially talked about setting up a 'Boot Bank' similar to a project which is currently running in Swansea. After initial meetings we believed that the 'Kit Room' idea would be the better option as it would help us support more individuals in Blaenau Gwent and not just those who played football and rugby. 

Setting the scheme up

Once the idea had been approved, we then had to work out where the Community Kit Room was going to be based and how much funding could be put towards the project. We identified an old storeroom in Abertillery Sports Centre which we transformed and we utilised StreetGames Wales’ Family Engagement funding to purchase shelving and clothing rails for the room so that we can hang and present the items we offer. 

In keeping with the sporting and physical activity theme, we contacted local businesses who kindly provided cuts of 3G grass which have been glued to the shelving units. We also used recycled wooden flooring to replace the old carpet which was in the storeroom. 

Getting the word out there!

Our close links with local schools, clubs and organisations across Blaenau Gwent have been hugely important. Making sure that those people who need the support are aware of the Community Kit Room has been our priority from the start. Creating links with teachers, Safeguarding Leads, Families First officers and other support streams have been extremely beneficial. 

As the project has grown, we have also created new relationships with individuals who work and link with the communities who benefit from the service.

Although it has been a success, the time spent linking with schools, clubs, organisations and key individuals can be quite costly in terms of man hours. The project relies heavily on these people sharing the key messages of the project and often requires chase ups and repeat emails to ensure that information is passed on correctly.

An image of the Community Kit Room

Making the most of social media

We are constantly promoting the scheme on social media, although funding has limited our ability to market the initiative wider through banners etc. which we believe would help promote it further.

Setting up a separate website/social media page has also benefited the project as this has allowed us to share key information more easily and helped signpost individuals and families to the service and our 'Request Form' which can be filled in anonymously. The website has also allowed us to showcase the positive impact the Community Kit Room is having, which we hope will allow us to receive more funding to grow the initiative. 

Being visible at events

Throughout the year, we provided a Community Kit Room stall at numerous events in areas of deprivation, which have linked to other sporting activities. For example, we linked with the Ukrainian support team when they hosted their family fun days throughout Blaenau Gwent and provided clothing/footwear to the families who attended. These items then allowed some individuals to attend the weekly physical activity session we delivered in the surrounding communities. The process has been replicated throughout the county borough in areas of high deprivation with a huge amount of success.

Passion for the project

As Adam and I developed the idea, and we’re really passionate about the impact it can make, we’ve spent a lot of time outside of the usual work hours to grow the project. We are constantly looking for ways to improve the Community Kit Room, keep it fresh, and market it correctly. 

I think an important factor for us is that we care so much about making it a success. These schemes do like a lot of time and effort to run, so this is certainly something for others to bear in mind when considering setting up something similar.

Plans for the future 

In terms of the process, we are not looking to change a great deal as it’s working really well. However, with the vast amount of donations we are receiving we now have enough stock to warrant opening a second Community Kit Room soon. A Secondary School in Tredegar has been in touch with us to express their interest so we’re looking into the possibility of our second Community Kit Room being based in a Sport Centre near that school so that it can serve their local community. We are also exploring sponsorship opportunities.

Don’t just take our word for it

Here are a few quotes from individuals who have used the Blaenau Gwent Community Kit Room..

"After accessing some kit and boots from you guys, he was able to compete in his pre-arranged rugby tournament and not only take part but win with them as well! A great facility for our young people to access and we appreciate what you’re doing."

"My child was over the moon with it and has worn most of it already. She has even joined the local netball club since this which is amazing!"

"The boots allowed him to take part in rugby safely which he wouldn't have been able to do previously."