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Storytelling Workshop

Learn how to engage your audience using storytelling techniques with the ‘Insight Management Academy’


About this Event

We all know that stories are powerful, probably the most widely used and effective communication tool in human history. Many organisations invest millions developing a corporate narrative, and increasingly internal departments are also looking to improve their storytelling.

There is a great opportunity here for those working with evidence and insight, but unfortunately most storytelling training is far too conceptual and difficult to apply to our day-to-day work.


In this online workshop.

• we examine the importance of developing a joined up story before we try to share it

• we look at the tips that those working with insight can learn from successful authors, journalists and editors

• we provide advice on how to tell stories which engage your audience and leave an impression, helping you to drive change


This is one of the IMA’s most popular training courses, recently attended by Insight professionals from organisations such as John Lewis, Barclays, Santander, Which?, Transport for London and Nestle.


About the deliverer:

This session is led by Lisa Dutton, a consultant with over 15 years experience working in senior corporate Insight roles for organisations such as Barclays, RAC and BNP Paribas. With a BSc in Psychology, Lisa is fascinated by people’s motivations for doing the things they do, and loves to discuss and debate these with like-minded insight folk. Her areas of expertise are Insight influence and Insight communication.


What others have said:

‘Great session, really tangible points to take away and action to help make our insight land much more effectively’, HM Land Registry

‘Presented in an engaging way, and an excellent reminder of some basic but key aspects of storytelling’, Transport for London

‘Very meaningful, simple, but highly effective stuff.’, Transport for London

‘Really great trainer. Also lots of interesting and relevant interactive tasks which kept you learning and concentrating.’, Gamesys

‘Straightforward and simplistic methods for explaining advanced concepts - have helped me hugely so far’, Marston’s