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Sports Marketing: Developing a Winning Social Media Strategy


This session will be a deep-dive on the practical steps to develop a winning social media strategy in the Sport sector, delivered by sports marketing agency WePlay.

From defining your key messaging and understanding your audience, to learning how to leverage different social media platforms and tactics to grow your fanbase - this 2 hour session will provide practical tips and opportunities to test putting them into action.

The session will cover:

  • Audience: Getting to know your social following
  • Content: Developing a "hero, hub and hygiene" content strategy
  • Discoverability: Platform best practice to get yourself noticed
  • An intro to paid content boosting



WePlay is a multi-award winning, performance marketing agency for the sports sector.

They specialise in delivering marketing success for the biggest names in sport, and their clients have included FIFA, British Athletics, UFC and Ryder Cup.

Luke Randall - Senior Content Marketing Manager 

Luke has five years of agency experience within the sports marketing industry, working with global rights holders, brands, and organisations such as FIFA, the NBA, Red Bull, and the Ryder Cup. 

Angus Wilson, - Senior Content Strategist. 

Angus has worked within the world of social media for over eight years, with organisations such as COPA90, as well as running his own successful sports social media page outside of his professional work.