Skip to main content
Sport Wales For...
Community and Grassroots Sport Education and Teachers Partners Performance Sport Individuals and Families
Information About...
Sport in Schools Support for Athletes Welsh Sport and The National Lottery Sport in the Community National Centres Research and Insight Grants and Funding Policies and Governance Coronavirus - Essential information
About Sport Wales
About Sport Wales The Vision for Sport Sport Wales Strategy Our Facilities The Sport Wales Institute Location and Contacts Careers #BeActiveWales Campaign Be Active Wales Fund Sport Sector Private Provider Fund News, Features and Events
Can't find what you're looking for? Try searching
  1. Home
  2. Welcome to CLIP - A Sport Wales Learning Resource
  3. Ensuring Everyone Has the Opportunity to be Active through Sport
  4. Planning for Long-Term Success - The Goodwash Story

Planning for Long-Term Success - The Goodwash Story

Session coming soon in 2021.

WHAT: FILMED DISCUSSION

TIME: 51 MINS

Former international hockey and touch rugby player Mandy Powell is co-founder of The Goodwash Company based in Barry, south Wales. Aiming to change the world one wash at a time, all sales and fundraising profits from soaps and other bathing products go towards making a real and lasting improvement to animal and human lives.

Mandy will be sharing the Goodwash story so far with us. She will talk about how her and Kelly Davies took the brand from an initial idea back in 2017, to today selling products across the world and creating lasting partnerships with communities, customers and business leaders along the way. Goodwash has also recently opened its first retail store in Barry (August 2020).

The session will cover the following topics:

• The importance of having a clear business mission from day one

• An understanding of the overall marketing strategy (how it was developed and how marketing efforts have evolved as the company’s popularity increased)

• An insight into Goodwash’s target audiences and the strategy for communicating and engaging effectively with them

• An insight into how Goodwash plans its engagement and promotion programme (including planning time and methods of choice)

ABOUT MANDY POWELL

Mandy, an ex-Welsh International Hockey and Touch Rugby Player previously worked as UK Business & Marketing Manager within a corporate for over 10 years. Fundamentally a disruptor with a desire to make a difference, Mandy questioned the bigger purpose. Mandy is passionate about improving the lives of animals and driving a conscious consumer movement. Mandy, a graduate from Cardiff Met and PCGE St Lukes, Exeter hopes to use all her learnings from sport and the commercial world to create a sustainable business that achieves social change for both animals and people

Find out more about The Goodwash Company here https://goodwash.co.uk/

Log in to your account to enjoy the full sport wales experience

Or 

Register for Clip
Forgot Password?

Go Back

Sport Wales
Awarding funds from  the National Lottery
Sponsored by Welsh Government
Privacy Policy Cookie Policy Freedom of Information Terms & Conditions Acceptable Use Policy Accessibility
© 2021 Sport Wales. All rights reserved Built by Grandad