LADbible Social Media Masterclasses for Athletes

As part of the media training The National Lottery offered a Social Media Masterclass to athletes in the run-up to the Olympic and Paralympic Games. 

The two-part masterclass, led by popular social brand LADbible, aimed to help athletes build their personal brand on social and offer insights into creating authentic, engaging content across a variety of platforms. 

The masterclass series is a great resource to help athletes in their role as ambassadors for The National Lottery and find authentic ways to thank National Lottery players for their support of Team GB and Paralympics GB.