Savanta interviewed 1,012 respondents aged 16+ online between 25th Apr – 29th Apr 2025. Savanta is a member of the British Polling Council and abides by its rules. All participants were from Wales and data has been weighted to be representative of the population in Wales by age, gender, region and socio-economic status
Wales Activity Tracker Survey 16 - April 2025
The findings
The latest Wales Activity Tracker findings continue to reveal encouraging trends into current behaviours and attitudes towards physical activity in Spring 2025.
- Physical activity levels are currently stable in comparison to the previous wave and April 2024. As nearly half (49%) of adults in Wales currently participate in physical activity 2-4 days a week.
- Although, since April 2024, there has been a rise in the mean number of days adults in Wales do physical activity from 2.94 in April 2024, to 3.22 in April 2025. Meaning, that adults in Wales are, on average, doing more days of physical activity this year in comparison to last.
Away from physical activity levels, volunteering habits or intentions are at the highest level since tracking began.
- Though it is worth reflecting that this all-time high level is only 18%, whilst 36% of adults in Wales say they are likely to volunteer to support sport and physical activity in the next 12 months. Understanding what could encourage more adults to participate as volunteers is still important in maintaining and growing these two figures.
Women’s sport and the impact it has had on their sporting activity was a topical question introduced in this wave of the tracker.
- Around a third saying that they have watched a women’s sport or physical activity event in the last three months is quite significant, and that it has inspired a quarter of those to specifically increase their activity levels is positive and shows the impact the growth of women’s sport can have.
- It is particularly interesting that half of the respondents attended a women’s event spontaneously is a very interesting reflection for everyone working in sport – what makes it so easy to walk up a woman’s game?
- Clearly, however, there are many who do plan to attend women’s sport and that is going to be useful to know for future development in this area – there are likely to be many returning fans.
The impact of social media in motivating adults in Wales to be active was highlighted within this wave of the tracker.
- 31% of adults in Wales have seen a physical activity trend, challenge or influencer in the past 3 months, with 66% of those people saying that it has positively influenced their decision to do sport or physical activity.
- This finding shows the importance of social media to positively influence adults in Wales to be physically active, and as a result should lend its importance to the wider sector harnessing the use of social media in order to continue to contribute to high activity levels currently shown throughout Wales.
Finally, it’s of note that the cost-of-living impacts on the ability for people to feel like they can be active.
- How can sport and physical activity offerings cater to people who have made the hard choice to stop certain memberships or activities because their budgets don’t stretch as far any longer?
