The Communications Learning and Insights Programme (CLIP), which provides regular access to education and training opportunities for partners of Sport Wales will resume this Autumn.
Following its postponement due to Covid-19, the joint approach from the Sport Wales communications and insight teams – focuses on areas such as evidencing impact, using data, social media, and use of technology in marketing.
With content from experts including BBC Wales’ head of marketing and content discovery, Boss Brewing’s head of marketing and the London Sport team among others, there will be examples, case studies and learnings available for everyone.
The team has developed a password-protected area of the website dedicated to marketing officers across Wales’ sporting governing bodies and local authorities. In a nutshell, the aim is to create a space to log-in and be able to upskill without the need to leave your desk. Content will include blogs, articles of interest, interviews, recorded Zoom chats between different experts and videos from reputable people across sectors. There are also plans to reinstate our live events (online in the first instance) when possible.
Paul Batcup, digital communications manager, Sport Wales said: “The last few months have been anything but ordinary, and have thrown up many challenges for the sector, but we’re excited to re-launch CLIP to you. There have been so many great examples of organisations overcoming obstacles and adapting their offerings, particularly with new technology, so we’re keen to share these and help inspire our partners across Wales.
“We are well aware that there will be more challenges ahead, but that also means there are far more opportunities to make the whole end-user experience easier and more effective. Our approach of learning together, delivering together and celebrating together with our partners, is central to way in which this programme has been designed, and we are excited to continue to build on the huge success of the original CLIP pilot.
“We’ve got some fantastic content and speakers for you to take advantage of and we can’t wait to hear what other training and expertise you’d like us to facilitate. So, if you have any ideas and topics for us to explore, please do get in touch with the team as this is your training programme.”
CLIP is subsidised by Sport Wales to ensure sessions are affordable for the range of organisations that make up the Welsh sport sector and it follows a successful trial that saw 100% of attendees rate learning sessions as highly valued and 95% saying it had already proved beneficial to their work.