The challenges for sport can often seem endless. In a world that is changing rapidly there is one challenge that rises high above others – reaching our audience.
In this blog, Paul Batcup takes a look at the importance of engaging with audiences and why Clip can help.
Technologies will evolve, consumer behaviours will inevitably change but you should have a core marketing strategy in place that adapts with time. By knowing your audiences and what you want to achieve as an organisation, the creative opportunities are endless.
In sport, we often overlook the importance of planning our marketing strategies because of time, resources and workload pressures. But some of the most successful sporting campaigns have emerged from clever planning and an adaptable approach.