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Welsh Language and Sport Communications

On 5th October in Llandrindod Wells, three organisations shared their experiences of using Cymraeg in their work within sport while the Welsh Language Commissioner showed us the quick wins you can implement to make our communications more inclusive of Welsh speakers.


Campaigns and Cymraeg

Golley Slater - Ianto Phillips

  • History of the Welsh language
  • How to brief an interpreter
  • Campaigns - the good, the bad and the ugly
  • What to avoid

Using Cymraeg in sport communications

Welsh Language Commissioner – Awel Trefor.

  • Why communicate in Cymraeg? – Statistics, demographics, engagement.
  • Requirements for Sport Wales vs Best Practice for other organisations
  • Website, social media and emails
  • Top tips and tools

Encouraging and promoting the use of Cymraeg

Welsh Triathlon – Beverley Lewis

  • Taking a bilingual approach to events
  • Triathlon on S4C
  • Normalising using basic Cymraeg in the office

Delivering sport through Cymraeg

Urdd – Gary Lewis and Jo Jones 

  • Partnerships with Local Authorities
  • Chwarae’n Gymraeg
  • Mistar Urdd at the Commonwealth Games
If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.
Nelson Mandela

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