Have you ever been briefed to target "everyone" as part of your comms plan? Do you ever get the feeling like your comms plan would be far more effective if you targeted a specific audience instead?
In this session, we'll learn the importance of understanding your audience before you start speaking to them, so that you can create better, more meaningful connections with Wales' diverse communities.
Whether it's by ensuring the product you're promoting is what your audience actually wants, your creative and messaging is representative of who you're trying to connect with, or that you take care to tailor your comms tactics to the behaviours of your audience.
We'll hear and speak with experts in this field and put what we've learnt into action in an interactive workshop.
